Monday, September 30, 2019

Northern Rock Plc

Northern Rock Plc Contents Page 1Report2 1. 1Audit Committee and Auditors2 1. 2Experience:4 2Comparison5 2. 1Chief Executive and Chairman5 2. 2Audit Committee5 2. 3Risk Management Committee6 2. 4Remuneration & Nominations Committee6 3Chance of another failure6 4Conclusion:8 5References8 Report In this report I am going to highlight the weaknesses in the corporate governance code of Northern Rock that lead to its downfall. Audit Committee and AuditorsAccording to the UK Corporate governance code the board should set up formal and obvious arrangements bearing in mind how to apply the corporate reporting internal control, and risk management rules for keeping the right relationship with the company`s auditors. The board should make up an audit committee of at least three non executive directors in the case of smaller companies at least two NEDs. The chairman can be a member in smaller companies but cannot chair the committee unless he or she was considered independent on appointment as chairman.The board should make sure that at least one the member should have recent and relevant experience in the audit committee. The board’s responsibilities are to lay out all the terms in writing and monitor the financial statement of the company, to review the financial performance and reporting. It should also review internal financial control, risk management system if not in place separately to check the effectiveness and internal function of internal audit.The board should also be review and monitor the external auditors work their appointments and re appointments, their remunerations, and more importantly the non audit services should be checked very closely. In the case of Northern rock the board and the audit committee failed to implement the above mentioned guidelines. In July 2007 the chief executive published on the website that operationally Northern rock’s first half of 2007 was a good one. He mentioned that mortgage lending in particular was strong.I f that was the case then how did Northern Rock end up being nationalised in just over 7 months? Was someone checking and verifying the statements of the chief executive. The external auditor’s complacency was another issue. In their report of 2006 they gave a clean bill of health. This was later investigated by the House of Lords economic affairs committee which found that the auditors had performed their job carelessly. An effective audit committee could have spotted these problems well in advance.The reason for PWC’s complacency might either be because of the presence of Rosemary Radcliffe on the audit committee who was previously a partner of PWC or maybe they were providing other non audit services to the company and did not want to upset the board. As per the corporate governance code the number of audit committee’s members was according to the code but none of the NEDs had any financial experience. Nichola Pease had experience of fund management but not in the banking industry even that experience was not a recent one as required by the code.It seems that at Northern Rock the audit and risk committees were not taken very seriously as Rosemary Radcliffe only attended two out of four audit committee and one out of three risk committee meetings. Experience: Northern Rock appointed a Senior Independent Director with over half the board being non-executive directors- following the combined code 2 and Basel 2 recommendations. However none of the directors were experienced enough in the field of banking not even building society.This in fact does not support the idea of having good corporate governance as it does not ensure failure or success. The above factors raised questions as to why the company’s shareholders did not question the risky business model or was it because of outstanding profits seen as the reward for taking such risk. The remuneration committee can also be held responsible for the failure as both the chief executive and the company took on the gamble for the high risks which in turn questions the values of the shareholder and executive. As mentioned above there were so many factors involved . i. e. he lack of experience, the chairman of the board and nominations committee Dr Ridley had no prior financial experience and even the subject that he has studied is far different to the role he was responsible for. The other four non executive directors Fenwick, Gibson, Pease and Queen also did not have recent relevant experience. Sir Derek Wanless with a good education background but unfortunately with some negative history while working in NatWest where he got paid ? 3M having lead a disastrous acquisition strategy. If the company was aware of the history then why was he appointed as a chairman of the Audit and risk committee?All of the above points indicate that it was really poor corporate governance in place which neither of the committee paid attention or lack their experience in the case of chi ef executive`s appointment cannot be said that much as he was internally promoted it is sometimes good so he knew about the company from scratch to the top but in some case it is better to have an experience person from a different companies so that they can bring new ideas and innovation. The audit committee had to review what they have been there for the monitoring of the internal financial control, the services, remuneration, re appointments of the external auditors.If the corporate governance were strong in the company there would not be any mis representation of the financial reporting neither by the chief executive nor by the external auditors and also they would have known the consequence of the failure before it had happened. Comparison In this question I am going to compare the governance arrangements noted in the case study with the current version of the UK corporate Governance code. Northern rock had applied most of the governance code but there were some weaknesses in s ome of the areas. Chief Executive and ChairmanAs per the UK governance code the chief executive and the chairman should be separate, their re-appointment and remuneration will have to be approved by the board. In Northern Rock the above codes were applied properly. Chief executive and chairman were two different individuals and their appointment and re appointment were also approved by the board. Audit Committee As mentioned above Northern Rock’s audit committee failed to comply with the UK Corporate Governance code on more than one count which led to the auditors not performing their job properly. Audit committee should act as a watch dog in an organisation.Risk Management Committee UK corporate governance says that the board should conduct a review of the risk management committee’s effectiveness at least on a yearly basis. The review should cover almost everything including financial, operational and compliance controls and should be presented to the shareholders. L ooking at the timeline of collapse of Northern Rock it seems that the risk committee was not very effective in identifying risks faced by the organisation and hence failed to perform its duty properly which led to the collapse of UK’s 5th largest lender in within one year.Remuneration & Nominations Committee According to the UK corporate governance code the company should have a remuneration and a nomination committee which should determine the salaries of the board members and should nominate suitable individuals for appointment. The nomination committee should be made up of non executive directors who should be independent members of the committee. The chair or non executive director should chair the committee but he or she should not chair the committee when appointing the successor to the chairmanship.The committee should also evaluate the skills, experience and knowledge of the candidate when making recommendations. It seems that northern rock’s nomination committ ee failed in doing their job properly according to the UK corporate governance code. If they had fulfilled the above requirements in accordance to the UK code then the inexperience of the NEDs would have not been an issue. Chance of another failure Generally, organisations with relatively poor governance don’t succeed as uch as those with high standard corporate governance aided by investors. Northern Rock proved this statement when worries about corporate governance resulted in poor performance. This came about 4 years before it was nationalised when shareholders were concerned in the kind of bonuses which were being paid to executives. This develops another understanding about the theory that governance drives performance rather than performance driving governance. Non-executives improve performance and the balance between executives and non-executives is very vital.Considering both the internal and external factors affecting the failure of northern rock it was mainly cause d due to its internal disability of managing crisis. It was the very flawed legal regulation and the poor corporate governance of Northern Rock that let itself down during the tough mortgage crisis in the US. The business model of the company worked for a number of years but despite the risk involved the non-executive directors cared less of the actual risks to the company’s model.Lesson can be learnt from the Northern Rock fiasco by other businesses regardless of their size or profitability. If any business does not implement the corporate governance codes properly they are guaranteed to have problems sooner or later. Similar failure happened to the fourth largest American bank Lehman brothers due to poor corporate governance as their systems were very weak. The key areas of the failure were Corporate risk management, Board of directors, remuneration committee and nomination committee.The board of directors included nine retired four of them 75 years old one a theatre produc er and another navy admiral with no banking industry experience. In the board of directors the directors were paid well for their work each in the range $325,000 to $397,000 even after getting high return from the company they were not seriously taking care of the company due to having other responsibilities. Their risk management were also a failure because their executive committee the CRO and the CFO meeting were every week but instead they meet only twice in both 2006 and 2007 which was very outrageous.The failure of the remuneration committee was that only $1 billion were paid in cash bonuses in just matter of 8years which is a big failure. Other than that $500 million was paid to the chairman. Out of the ten board member four of them were 75 years old and only one had the recent knowledge of financial sector. If in the future any other bank or business will not make their corporate governance strong I am afraid there will be more cases like in the future. Conclusion: After all I have mentioned above it was a poor corporate governance that led the bank to failure.Northern rock had all sort of weaknesses in their corporate governance code it will be a good lesson for the other banks to learn if they have any sort of weaknesses in their corporate governance they should amend those before it will be too late. References 1. Treanor, J. (2008). Poor governance reduces profits, says ABI. Available: http://www. guardian. co. uk/business/2008/feb/27/executivesalaries. insurance. Last accessed 09 Feb 2013. 2. Roman A. Tomasic . (2009). Corporate Rescue, Governance and Risk Taking – Northern Rock and Its International Context.Available: http://papers. ssrn. com/sol3/papers. cfm? abstract_id=1417953. Last accessed 09 Feb 2013. 3. The Financial Reporting council. (2012). The UK Corporate Governance Code. Available: http://www. frc. org. uk/Our-Work/Publications/Corporate-Governance/UK- Corporate-Governance-Code-September-2012. aspx. Last accessed 09 Feb 2013. 4. Agha, M G and Qatinah, A. (). Lehman Brothers and Corporate Governance Failure. Available: http://www. slideshare. net/adnanqatinah1/lehman-brothers-case-study2. Last accessed 09 Feb 2013.

Sunday, September 29, 2019

Dove Marketing

SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, toothpastes, skin care, deodorants, tea, coffee, ice cream, packaged foods and water purifiers, the Company is a part of the daily life of millions of consumers across India.Over 16,000 employees and annual turnover of around Rs. 19, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever and leading supplier of fast moving consumer goods with powerful local hold in more than 100 countries all over the world with annual sales of about â‚ ¬44 billion for 2011. Unilever has about 52% shareholding with HUL. Particulars| Total Numbers | Comments|Brands| More than 35| Well established brands catering to various market Segments| Products| More than 250| Huge umbrella of product family and product line| Direct retail coverage | 600,000 | Includes both on and off premise outlets | Household reach | 80% | Every 2 in 3 Indian uses HUL product | Shelf availability | 84% across India | Very deep market reach of | Dove Dove’s started off in the US in 1957; is leading brand of Unilever globally. Dove is marketed in 80 countries worldwide with a range of products from lotions, body washes, skin care and moisturising creams.Dove hair care range was brought to consumers in 1998 in Europe and in 2003 in North America. HUL launched the Dove hair care range in May, 2007 which included shampoos, conditioners, and revitalizing masks. Dove became the fastest growing shampoo brand in the country in a short period of time of around 13 months. The range claims to deliver the moisture promise of Dove. It has a specific formulation of chemicals which are mild and soft to the skin composition. Dove enjoys a star position for damage repair and therapy. Dove has hair care products that repair damage to the hair.The new Zero Damage System range includes ‘daily therapy’ shampoo, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo, conditioner, serum and hair-mask. Context Indian hair care is divided into categories Hair oil Shampoo/conditioners, styling products, herbal remedies and hair-dyes and colors. Sachet sales contribute approximately 40%,. Hair care and shampoos targets upper middle class, middle class and upper class rural customers. Market is expanding to lower class too. Main consumer categories targeted are women. The usage of shampoo in Indian society has evolved with increasing rate.Today average usage in Indian population comes out to be2-3 times a week. Use of conditioners is still mostly in the super premium segment. Indian women require more shampoo as compared to western women because of thicker texture, longer average. Awareness counts for about 90% in urban areas g iving 80% of total consumption whereas; in rural areas awareness counts for about 80% which is for the remaining 20% of consumption. Competitors Market Scenario Product Category: Hair Care The hair care market in India is valued at $200 million with a growth of 3. 8% year by year. The hair care market includes . hair oils. 2. shampoos. 3. hair colorants & conditioners. 4. hair gels. Shampoos The shampoo market carries a value of Rs 4. 5 billion with market penetration level of only 13% in India. Shampoos are available in the form of shampoo bottles of different volumes as well as 8ml sachets. Sachet makes up to 40% of the total shampoo sale. The shampoo market in India is divided into: * Cosmetic * Anti-dandruff More than 50% of the population uses soaps for hair care. The shampoo penetration is only 30% in metros. The major players in the today’s shampoo market are HUL, and Procter & Gamble.Segmentation Market segmenting is dividing the market into groups of individual marke ts with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. According to Philip Kotler, â€Å"Market segmentation is the sub dividing of market into homogenous subsection may conceivably be selected as a market target to be reached with a distinct marketing mix. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. The concept f market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes.As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Since there a large number of competitors in the shampoo market selling almost identical products that have almost similar attributes and properties market segmentation should be devised for Dove shampoos. The figure shows the types of segmentation taking into account various criteria. The relevant differentiators applicable to Dove shampoo is mentioned below. Demographic | | | | | | | | | AgeSexLevel of educationSocial Class| The target consumers would be the age class from preteens to old age. It is commonly observed that there is no much differentiation in the usage patterns in relation to age even though the attribute in the shampoos tha t is sought might vary within different age groupsShampoos are used by both men and women although in varying degrees and frequencyDove is a premium shampoo primarily targeted at educated middle class consumersSocial Economic classes from B1 particularly the upper middle class and high income groups would be likely to afford and be aware of the product. Geographic | | | | | | The primary consumers would be the Urban middle class and above. It would not be affordable for rural markets| Psychological | Psychographic | It tries to change the psychology of an average looking women that she can look equally beautiful. Some consumers have the perception that the chemicals in the shampoo render the Hair dry.The moisturizer concept can be used to address this | Benefits sought | | Consumers hope to derive a number of benefits like Dandruff control, Hair Therapy, Oil control through shampoo usage| Behavioral | Product usage | The products are used on an average of 2 to 3 times per week among almost all age categories with a slightly higher frequency for dandruff control | | Media usage| The media usage of the target customers would be magazines newspapers and TVs so that communication efforts can be directed to these channels to cater to the prospective consumers| | | |Targeting The main target market is upper middle class and premium class people (higher socio economic group). It targets the Indian young women and focuses on real beauty of women widening the stereotype view of beauty. The targeting strategy can be presented as division of three aspects: Age, Sex and Lifestyle. The age group segment of 17-50 years old women (mainly youngsters, Teens and Pre-Teens) who are socially active with or without job and belong to the premium section of the society.Dove Product Lifecycle Dove shampoo is in the growth stage * As Dove is becoming successful and sales has started to grow rapidly as it became established. BCG Matrix STAR Dove| QUESTION MARK ? | CASH COWS | DOGS | BC G Matrix (Boston Consulting Group Matrix) The â€Å"BCG matrix† or Portfolio Analysis is a portfolio planning model had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analysing their business units or product lines.This helps the company allocate resources and is used as an analytical tool in marketing, product, strategic management, and portfolio analysis. A high-growth product is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. A low-growth product is for example an established product known by the market.Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. There is the milking cow that brings in the constant flow of cash. An example of this product would be regular Colgate toothpaste. * Stars whose high share and high growth assure the future; * Cash cows that supply funds for that future growth; and * Question marks to be converted into stars with the added funds. Stars * Dove shampoo has a high growth and high market share Dove is ahead of Pantene by a large margin in the category of shampoos. Its value share is 18. 6 per cent to Pantene’s 10. 1 per cent. In the top six metros of the country, Dove has a value share of 12. 6 per cent to Pantene’s 11. 7 per cent. In urban India, Dove’s share is marginally behind Pantene’s 11. 1 per cent at 10. 6 per cent, while, on an all-India basis, Dove is 7. 9 per cent to Pantene’s 9. 4 per cent. * Highest Market Share -The company holds a 44% market share in the Indian shampoo industry. * *

Saturday, September 28, 2019

1988 Presidential election

Bush and Dukakis 1988 presidential election On November 8, 1988, George H. Bush candidate was elected President of the 41st United States President. President Bush beat Democrat Challenger Governor Michael Dukakis at a ratio of 6 to 5. 49 million people voted for Bush, 426 people voted for the election, 42 million people voted for Ducakis and 112 elections took place. Strangely, even those who did not run for the presidential election won the election vote; Lloyd Bentosen (Democratic Vice Presidential candidate) won the election vote in West Virginia. In the Democratic Party that appeared after President George H. Bush in Republican victory in the 1988 presidential election, the centralist Democratic Party, or the New Democratic Party, was an ideological arbitrator. Following the transition of the American people to more political rights, the party occupied the party for about 20 years since the end of the 1980s. They are represented by organizations such as New Democratic Party and New Democratic Party. In the presidential election, Massachusetts supported the Republican Party from 1916 to 1924 until 1912, 1950s, 1980s, and 1984. From 1988 to 2004, the state supported the Democratic presidential candidate. In the general election in 1972, Massachusetts State was the only province to provide election votes to Democratic candidate George McGovern. The Economic Analysis Department estimates that the total production in Massachusetts State in 2005 is $ 325 billion. The per capita income per capita in 2005 was 3rd, 43,402 dollars, after Connecticut and New Jersey. From 2004 to 2005, the country 's gross output increased by 2.6%, below the national average of 3.5%. The death penalty was a remarkable problem during the 1988 presidential election. It appeared in the debate between two presidential candidates George HW Bush and Michael Dukakis on 13th October 1988, and the moderator of discussion, Bernard Shaw, in Dukakis Governor, Murderer Dukakis replied, No, I think I know that I opposed the death penalty throughout my life, I have never seen it. President Bush elected Many people, including Dukakis himself, used this statement as their campaign, I think there is a better, more effective way to deal with violent crime. Beginning of the event

Friday, September 27, 2019

AMERICAN THEATER HISTORY Assignment Example | Topics and Well Written Essays - 1250 words

AMERICAN THEATER HISTORY - Assignment Example (1999) further opines that Waiting for Lefty acted as an important tool that announced the primacy of American humanist dramaturgy as well as consolidated social humanistic aesthetic regimes in the American radical theatre. Odets, according to Papa (1999) created a labor hall in the theatre, changing both the audience and the space. The Waiting for Lefty was consistent with the vision of the Group Theater. Conceived in 1931, the Group Theatre vision was to transform the old-fashioned light movement that dominated American theatre in the late 1920’s. In particular, the Group theatre wanted original American play to dramatize the life of their troubled times. Conclusively, Waiting for Lefty shared the vision of the Group Theater of transforming American theater. Unlike previous plays, waiting for Lefty successfully changed American theater by creating a union hall inside the theater hence transforming both the audience as well as the space. Waiting for Lefty has been duped by many scholars as one of the innovative play during its time. For instance, the play succeeded in incorporating the audience into the framework of the play (MacDowell & Radforth, 2006). In addition, it effectively captured the feeling of 1930s and addressed critical issues that were considered important during the Depression such as social alternatives, racism, and space of your own as well as food for the family. MacDowell and Radforth (2006) are of the opinion that Odets brilliantly employs location, time, characterization, symbolism, dialogue and agitprop in presenting the play. Besides, Odets utilizes existing strike in developing the themes of the play and as such, he succeeded in capturing social reality of the time. Some of the themes include struggle for human dignity, corruption of the big businesses as well as the rich and the poor (Papa, 1999). The Waiting for the Lefty employed innovating staging methods, which broke down the curtain between audiences and actors and persuaded

Thursday, September 26, 2019

Madison square garden new york Essay Example | Topics and Well Written Essays - 3250 words

Madison square garden new york - Essay Example This paper illustrates different aspects of the Garden along with a speculation of how such a sporting venue would be, if it was to be built today. The Garden was first completed at a cost of $3,000,000 in 1890 and underwent three major renovations thereafter. The sports culture and civilization that was prevalent in the New York City in the 1890’s and 1900’s shaped the Garden to emerge into a predominant sports venue. The Madison Square Garden (known as Madison Square Garden I) was located at the 26th Street and Madison Avenue. With a seating capacity of 10,000, the Garden was reopened to the public on May 31, 1879. The facility had a track cycling arena, and served as the venue for other popular sports such as boxing matches and circuses. The Garden I was also the first in the country to have an indoor rink. In 1890, the Madison Square Garden I was shut down. The Madison Square Garden II was designed by Mr. Stanford White, a member of the architecture firm McKim, Mead and White. The Garden II was also located at 26th and Madison Avenue. Built on Moorish architecture, the building measured 200 feet by 485 feet with 32 stories soaring over Madison Square Park, making it the second tallest building in the city then. The Gardens main hall had a seating capacity of 8,000 people. The Madison Square Garden II was replaced by the Madison Square Garden III in 1925. The Garden also temporarily held the Diana sculpture (Encyclopedia of New York City) (see fig. 1) designed by Augustus Saint-Gaudens. The Madison Square Garden III was located on 50th Street and Eighth Avenue, and had a seating capacity of 18,496. Built by Tex Rickard, a boxing promoter, the Garden III was in focus for the Barnum & bailey Circus and the Ringling Bros. The arena also hosted ice hockey, basket ball, boxing matches, and other different events. The Garden III was closed in 1967 mainly because of problems such as ventilation and poor lighting. Until

Hittites History Essay Example | Topics and Well Written Essays - 2000 words

Hittites History - Essay Example The Indo-European-speaking Hittites probably began arriving peacefully in northwestern Anatolia from the Balkans about 2500 B.C., traveling from the Kurgan pit-grave culture of the Eurasian steppe. They settled in northwestern Anatolia, across the west and south of the peninsula about 2300 B.C., although many more may have immigrated from the south over the next three centuries. A northeastern route, through the Caucasus has also been suggested, but that seems linguistically and archaeologically less likely. In any event, when Assyrian traders reached central Anatolia around 1900 B.C., they found an Indo-European-speaking people firmly established, who had harmoniously integrated with the indigenous Hattian population of the local city-states. By 1650, the ruler Hattusilis I founded the Hittite Kingdom when he established the capital of Hattusas. The ensuing two centuries constitute the period known as the Hittite Empire's Old Kingdom. Hattusilis recognized that controlling trade routes and metal sources were fundamental to the early empire's prosperity, and he and his successor, Mursilis, began tracing the commercial route running along the Euphrates to northern Syria. Hattusilis failed to subjugate the northern end of the Euphrates from Aleppo, but Mursilis not only conquered Aleppo, he rashly advanced on Babylon, which he captured in 1595 B.C. Holding the city proved untenable, and when Mursilis returned to Hattusas, he was assassinated. The Hittite kingdom was rocked by a period of instability, known as the Middle Kingdom, lasting for a 70-year period from 1500-1430 B.C. Yet the seeds for the Hittites' emerging cultural prosperity and military dominance had been sewn. Hattusili's early and original contribution in legal thought, one that lays the groundwork for a crude form of democratic government, was the "pankus." The pankus was a council of nobles. It was not a popularly elected legislative body, however, but did serve as a check and balance to the actions of the king. The pankus was officially charged to "advise" the king, but its powers could extend so far as to execute the Hittite leader if he overstepped his moral authority. It's also clear, during Hattusili's reign, that the movement and trade of metals was a stimulus to the Hittite economy. Assyrian merchants had traditionally ventured into Anatolia in search of tin, silver, and gold, commodities that were essential to the outside world. But there were other valuable commodities as well, and Hittite miners and metal workers were intent on exploring them (James D. Muhly, Mining and Metalwork in Ancient Western Asia, in Civilizations of the Ancient Near East, ed. J. M. Sasson et al., New York: Scribner, 1995). Among merchant colonies and urban communities, the Hittites began acquiring a reputation as a people skilled in metallurgy. They were also recognized as fierce warriors, and the products their craftsmen forged - particularly in the area of weaponry - reflected their kings' strong imperialistic ambitions. Fortified double-walls with deep gorges between them made Hattusas impenetrable to invaders, and it was in the capital city that modern blast furnaces were

Wednesday, September 25, 2019

The Art of Teaching Life Lessons Effectively Through the Use Of Fables Essay

The Art of Teaching Life Lessons Effectively Through the Use Of Fables and Parables - Essay Example Weather it is to teach a child or a youth fables and parables play an important role. In bible, there are several instances when Jesus uses parables to explain to his disciples and his people the basic principles of life. This paper explains how fables and parables are useful in the art of teaching life lessons effectively. Before we get into the discussion it is essential to define the terms fables and parables and also find the basic difference between the two. Fable (from the Latin fabula, "a telling") puts the emphasis on narrative (and in the medieval and Renaissance periods was often used when speaking of "the plot" of a narrative). Parable (from Greek parabole, a "setting beside") suggests a juxtaposition that compares and contrasts this story with that idea. Allegory (from Greek allos and agoreuein, an "other-speaking") suggests a more expanded use of deceptive and oblique language (Jesusi.com, 2001). According to the Wikipedia encyclopedia a fable is defined as a brief, succinct story, in prose or verse, that uses animals, plants, inanimate objects, or forces of nature which are anthropomorphized (given human qualities), and that illustrates a moral lesson (a "moral"), which may at the end be expressed explicitly in a pithy maxim (Wikipedia, 2007a). In simple terms the fable is generally a tale or a story of animals that come to life and behave as though they were humans. The fable tends to concentrate on animating the inanimate. The only difference between a fable and an ordinary folktale is that a fable always carries a moral (Jesusi.com, 2001). In simple words fables are knowingly fictional, unrealistic fantasy stories with moral that illustrate previously discovered human wisdom (Chopra, 2004). On the other hand a parable does not take the help of animals, plants, inanimate objects, or forces of nature as actors (Wikipedia, 2007a). The parable also tells a simple story. But, whereas fables have a tendency to personify animal characters, the typical parable uses human agents. Parables generally show less interest in the storytelling and more in the analogy they draw between particular instances of human behavior. For instance, in bible Jesus through the parable of good Samaritan proves the true neighborly kindness required in human behavior at large. Preliterate oral cultures are the common roots of parable and fable and both are means of passing down through generations the traditional folk wisdom (Jesusi.com, 2001). Deep spiritual truth is demonstrated using parables that are not previously understood by man (Chopra, 2004). The parables make it easier to set up unexpected connections. The parable is built on characters, images and situations already known by the reader or the listener, allowing the author or the storyteller to set up, unexpected links with new ideas or situations. The art of metaphor rests exactly in the capacity of establishing comparisons between ideas and situations that, at first sight, do not have much in common, thus revealing unexpected truths and new aspects of truths in life (Badenas, 22-40). Similar to poems, fables, parables, and allegories have some hidden truths. These are like imaginative literature or spoken utterance constructed in such a way that their readers or listeners look for meanings hidden beneath

Tuesday, September 24, 2019

Proving The Biblical Flood (Noah's Ark) Term Paper

Proving The Biblical Flood (Noah's Ark) - Term Paper Example To this end, God instructed Noah to construct a huge Ark that would shelter his family and also a pair of every animal and bird species in the world. It is stated that Noah complied to each and every of God’s commands and secured himself, his family plus the select pair of every animal and bird species in the Ark. Afterwards, the book of Genesis details a mega flood that rained for 40 days and 40 nights. To this end, Genesis 7:21-22 states that all flesh perished that moved on the Earth, every man, cattle, birds, beasts and all the creeping things (Beitzel, Barry, Barry L. Bandstra, and Laurie, 24). Only the people and land animals on board the Ark were spared. After, one hundred and fifty days, it is stated that the water receded from the Earth. Unfortunately, a majority of sceptics and atheists normally dismiss the Great flood as one of the many mythological tales. Most critics like to point out that there is no evidence on Earth for Noah’s flood. However, The Bible a nd especially the Book of Genesis is a true historical account of the universe. ... This fact is credible considering that all global surface water covers three quarters of the Earth surface. Evidently, some secular geologists have supported the theory that all the continents were once whole and not divided by the massive oceans of today. To this end, it is also a valid point that the receding waters of the flood were sufficient to effect the continental separation changes. Evidently, the Biblical scriptures state that God created the ocean basins by raising the land surface from the water so that the floodwaters may recede to a safer place. Most critics of the Great Flood normally seek for geologic evidence from proponents of the Great Flood. Evidently, a number of Christians are blind to the geological evidence that support the occurrence of the Great Flood. To this end, they have bought in the evolutionary idea that asserts that ‘the present is the key to the past’ (Shimmeal, 67). However, in examining whether the Great Flood really took place, direc tion from Biblical evidence is a starting point. Evidently, in Genesis chapter 7 to chapter 8, it states the fountains of the deep were fractured and water was expunged from within the earth’s core for 150 days. Furthermore, the heavens opened up and there was a global torrential rain for 40 days and nights. To this end, all the mountains and hills were immersed in water. In addition, all creatures on the land were swept away and died. Consequently, in attempt to check for evidence, one would expect to discover billions of dead animals and plants that have been buried and fossilized in layers of mud, sand and lime. Furthermore, such sediments would have been deposited instantaneously by water, within

Monday, September 23, 2019

World Politics Trend and Transformation Essay Example | Topics and Well Written Essays - 1000 words

World Politics Trend and Transformation - Essay Example Waltz on expressing his neorealist conceptualization of the determinants of international behavior claims: "international structure emerges from the interaction of states and then constrains them from taking certain actions while propelling them toward others"1. The analysis of modern economic and integration processes occurring in it allows to allocate two basic tendencies. One of them is quantitative growth of the countries incorporated in the various international economic unions and other international economic alliances that is the evidence of increase of globalization of economy. The other tendency is continuous perfection of forms and methods of realization of world economic integration that speaks about deep qualitative changes occurring in this process. At the present stage the international economic integration has reached global scales. Globalization of economy represents the maximum form of the international economic integration. ...ic integration have had only one form of its realization - the international trade, the stage of globalization alongside with it assumes moving of labor, capital, scientific and technical knowledge, and information in planetary scale. Thus, at a stage of globalization the international economic integration gets not only more significant quantitative characteristics, but also new more developed forms. Globalization is a complex and developing process, which present stage represents only its initial level of development. Today within the limits of globalization there is a formation and organization of the international economic alliances, and alongside with it is creation of the international (transnational) corporations and financial centers. Let us try to summarize the reasons for the rapid development of integration processes in economy on a boundary the 20th and 21st centuries. From a number of the reasons and factors it is possible to allocate three core reasons: 1. The amplified competitive struggle caused by essential growth of scales of manufacture compels business to "cross" its national borders in searches of the best conditions of activity. 2. The favorable political circumstances, which have developed in second half 20th century: the disintegration of the colonial system, which have caused necessity of an establishment in the world of the new economic order, and the termination of Cold War, the period of opposition of two social and economic systems, allowed to consolidate the world community and to consider the world as complete system. Â  

Sunday, September 22, 2019

Article Analysis Essay Example for Free

Article Analysis Essay Write a short, clear summary of the article: The article argues that the West should apply economic sanctions coupled with security pressure in order to prevent Iran from further development of its nuclear program. The author believes that sanctions would work better than incentives through not providing rewards for inappropriate behavior. The author concludes that, in case sanctions fail, preemptive strike is not the best solution, but it is more preferable to the situation in which Iran acquires nuclear weapons. What is the context of the article? The article, published in winter 2007 issue of Middle East Quarterly, appeared in the midst of the heated debate on the possible measures used to prevent Iran from developing its nuclear program. At that time, several approaches were on the table (e.g. American, European, and Russian suggestions), and an unbiased analysis of the projected effectiveness of each approach was highly needed. What seems to be the author’s purpose? The author’s purpose is to present his stance on the situation in Iran and explicate the rationale behind the beliefs he holds concerning this matter. He also aims to persuade audience of the necessity to adopt the suggested approach. In what type of publication did this appear? Describe it. The article appeared in Middle East Quarterly. It is quarterly journal devoted on Middle Eastern affairs. The publication has been referred to as a useful resource of information on political, economic, and cultural developments in the region for politicians, academics, and journalists. Main types of articles published there include in-depth studies, interviews, commentary, and reviews. Write a brief analysis of the author’s credentials and possible expertise or bias. If no information is available on the author, try to take a guess based upon his or her knowledge and writing ability, which you might derive from the article. The author of the article is Patrick Clawson, senior editor of the Middle East Quarterly, is director for research at the Washington Institute for Near East Policy. He is a well-established expert on Middle Eastern affairs and the author of more than seventy articles about regional affairs that appeared in reputable publications like New York Times, Wall Street Journal, and Washington Post. Iranian nuclear program has been his focus for several years already; one of his books is titled ‘Getting Ready for a Nuclear Ready Iran.’ Who seems to be the target audience? Be specific. The target audience of this article encompasses members of public-at-large interested in world politics and Middle Easters affairs. This publication is not intended for professionals dealing with the issue of Iran or academics: it does not operate terminology or data that needs particular expertise in international relations. However, the article presumes that the potential reader is aware of the development of the situation in Iran since it refers to certain well-known facts and opinion concerning the problem. The author also assumes that the target audience has sufficient education level and enough knowledge of international affairs to be able to grasp certain historical examples or evaluate data supplied by international organizations. In short outline form, show the author’s stance. Then, explain and evaluate the presentation of the author’s stance. In other words, what’s the thesis? What reasons are given for this stance? Are the reasons supported well? The author argues that the West should opt for exerting economic pressure on Iran. He argues that the country is dependant on international economic transactions in securing its well-being. The author suggests a list of measures that might be effective in dealing with Iran, such as harshening restrictions concerning financial operations and trade, pressuring charities that work closely with Iranian leaders, discouraging the investment in Iran’s oil and gas industry, decreasing the presence of international firms and financial institutions in the country. These sanctions will be effective since the primary concern of Iranian government now is delivering its promises in terms of raising quality of life and well-being of the nations. However, economic sanctions are not enough and should be coupled with security inducement through showing how a decision to denounce the nuclear program might contribute to the viability of the country. In the concluding section, he argues that using preemptive military force is not the best option. Explanation for that is found earlier in the text: attack on Iran can be used to rekindle the lost fervor of revolutionary days. Analyze the writer’s language. What is the writer’s tone? Why might he or she have chosen this tone? Is it effective? What words are defined or left undefined? Give examples. Writer’s language and tone are both effective if we keep target audience in mind. The language of the article is easily accessible yet very official. Some rhetorical devices (i.e. rhetorical questions) are used to reinforce writer’s thesis. However, the article relies on logical rather than emotional appeal. As for the terms, ‘security inducements’ referred to in the last chapter before the conclusion are loosely defined, especially as compared with ‘economic sanctions’ which are listed and discussed in detail. Based upon your analysis, is this a credible piece of writing? Explain. It is possible to conclude that the article is a credible piece of writing. Lacking in-depth analysis or innovative approach, it provides a comprehensive summary of main arguments on the issues and has no factual mistakes. Finally, and in detail (really think about this—refer to specifics) how do the stance and language choices relate to the author’s purpose and target audience? Explain. Since the article is a persuasive essay, the author explains his argument carefully and consistently. Taking into account that the target audience consists of members of public-at-large rather than academics, every argument is backed by accessible analysis and abundant factual data (such as figures, quotations, and historical examples). Since the educational level of target audience is high, the author keeps within the limits of official and quasiscientific style of writing.

Friday, September 20, 2019

Effects of Co-sleeping

Effects of Co-sleeping Con: Co-Sleeping; Angelica Sewake The research paper will examine the effects of co-sleeping. The definition of co-sleeping is, The standard custom in collectivist cultures, of having a child and parent share a bed (Belsky, 2010, 87). A collectivist culture pertains to, Societies that prize social harmony, obedience, and close family connectedness over independent achievement (87). In the United States the issue of practicing co-sleeping has become controversial (Field, 2007, 49). Opponents suggest potential increased risks of suffocation and sudden infant death syndrome which is often caused by co-sleeping (49).On the controversial topic of co-sleeping there are many negative factors to consider. These factors include, the physical safety of the infant and the future psychological affect the child will endure or respond in the long term. In May 1999, the Consumer Product Safety Commission released a warning against co-sleeping or putting babies to sleep on adult beds that were based on a study of death reports under the age of two who had died from 1980 to 1997 (Breazeale, 2001, 2). After the CPSC acknowledged these statistics and shared their findings with the public, it causedparents to be disturbed, rather than serve as a warning (3). The media also became involved in the spread of this alarming statistic and refrained from telling the public2, 700 infants that died from this study died from Sudden Infant Death Syndrome (2). Co-sleeping with an infant is hazardous to an infants life while both care giver and child are asleep. Co-sleeping can cause Sudden Infant Death Syndrome (SIDS) which, Refers to unexplained death of an apparently healthy infant, often while sleeping (Belsky, 2010, 88). Researchers shared statistics of the ratio of infant fatality in the United States; which is 1 to every 1,000 babies (88). The ratio given is large, however, Sudden Death Infant Syndrome is a top-ranking cause of infant mortality in the United States (88). This statistic also shows the ratio of collectivist famalies who participate in this practice of co-sleeping with their infants. Studies also have shown the risk of co-sleeping with an infant increases the chances of Sudden Infant Death Syndrome when an infant is at the age of 12 to 18 months old (Alms, 2007, 1385). Also to consider involving the infants safety when co-sleeping is to take pre cautions and awareness of the higher possibility of the child being suffoca ted or injured physically accidentally by his or her caregiver (1385). Another effect of co-sleeping is having an infant nurtured into becoming a reactive co-sleeper (Field, 2007, 50). In contrast, over the long term, co-sleeping infants may have more trouble sleeping (50). Studies cited by Field prove that Reactive co-sleepers had more frequent night-wakings (50). These findings lead to nurturing the infant into a child having a change in the development of personality and character traits (50).The first trait of change in an infant will have a need for an object as security (Hayes Etal, 1996, 355). The security object may function as a night time human tactile contact (355). According to Field co-sleeping is a collectivist, putting emphasis on family closeness and dependance; but co-sleeping causes the opposite as an infant grows into child hood, puberty, and eventually into adulthood (50).However, early co-sleeping children were more self-reliant and exhibited more social independence (50). Therefore, if a collectivist cultural family reinforces co-s leeping, they also reinforce the independence of a child. In conclusion researches and studies prove there are many pre cautions and dangers to consider when a caregiver and parent decided to practice the method of co-sleeping with their infant. As a recap to the many negative possibilities to remember and consider is: co-sleeping is the underlying cause of Sudden Death Infant Syndrome, co-sleeping may lead to suffocation or an increase risk of caregiver physically injuring the infant, and the psychological effects that may cause the character or personality of the infant as he or she develops to be unacceptable. Works Cited Alms, Bernt. To co-sleep or not to sleep?. Acta Paediatrica 96.10 (2007): 1385-1386. Belsky, Janet. Experiencing the Life Span. Second Ed. Worth Publishers, 2010. 87-88. Breazeale, Tami. Attachment Parenting: A Practical Apporach for the Reduction of Attachment Disorders Promotion of Emotionally Secure Children. Bethel College, 2001. 2-3. Field, Tiffany. The Amazing Infant. Blackwell Publishing Co., 49-50. Hayes, Marie J., Shawn M. Roberts, and Rebecca Stowe. Early Childhood Co-Sleeping: Parent-Child and Parent-Infant Nighttime Interactions. Infant Mental Health Journal 17.4 (1996): 348-357

Thursday, September 19, 2019

Essay --

Loss of innocence In The Lord of the Flies by William Golding explains how a group, as kids grow into young adults being savages due to their need of surviving. Golding wrote Lord of the Flies while a war was going on and said everyone could be a nazi if they wanted to. He believes all people are born evil and in his head his viewing point is shown in the book and the movie. The book and the movie have the same perspective as loss of innocence, savagery Willliam golding wrote and based his book on the war that was happening in the mid 1940s in Europe. He viewed his world as harsh and cruel. They were taking people to concentration camps he didn’t know how far people were capable of going. But he did assure that that if anyone wanted they could become Nazis themselves. He proves that we become what were most scared of if it means being alive. Our brains are controlled to survive no matter what not caring what you can become on the way to survival. Not everyone would become a nazi if they had a choice others have more purified souls and would rather die than become a Nazi. In the m...

Teaching Philosophy Statement Essay -- Philosophy of Teaching Educatio

Teaching Philosophy Statement Every teacher has their own philosophy and their style. They believe their philosophy, themselves, and students’ abilities. They must have been inspired by brilliant teachers, in other words, they had favorite teachers when they were students. My favorite teacher was an English teacher at my junior college in Japan. When I was a high school student, I was looking for a junior college to enter after graduating high school. I took the teacher’s trial class. When I first took his class, I was moved by him. The class zipped along, and I really enjoyed it. I thought that I wanted to be a teacher like him. He has studied abroad to Radford University in Virginia in the United States, and he told me how study abroad. Then I decided to go to college in the United States, because I would like to tell my students in the future how I felt about the United States and American culture. I do not want to just teach English to students. I want students to be interested in ot her countries and communicate to foreigners with English. Now, I am proceeding toward a Bachelor of Education/ English Language Arts 5-12 at Concord College. While I do not have to have the United State’s teaching certificate to teach English in Japan, I wanted to experience a different culture. English is important to me because English is global language. I have been studying English since I was ten years old. If you speak English, you can go to the United States, England, Australia, and so on. English is the most used common language on the earth now. Even though Japanese study English from junior high school, we cannot speak English well. I think there is a problem English curriculum and content of a class. I want to... ...s more flexible than a public or private school’s. I can develop a curriculum based on what students need. After I teach English several years, I am planning to go to graduate school in Japan or Australia. I would like to get a Master of Arts at Teachers English to Speakers of Other Languages (TESOL). Temple University in Japan is one institution that I can study TESOL in Japan. If I go to there, I can study TESOL while I work in Japan. Additionally, Australia is country where there are many immigrants; therefore linguistics is a prosperous field of study in Australia, and a lot of universities offer TESOL. One of my dreams when I entered college in America is coming true, but the way to becoming a teacher is still far away. If this dream comes true one more, I have another dream relate to English. I would like to have passion to teach English as much I can.

Wednesday, September 18, 2019

Violence Will Never Bring Victory Over Terrorism :: Argumentative Persuasive Topics

Violence Will Never Bring Victory Over Terrorism This has been a very angry year for many of us - the year since September 11, 2001. In a spirit of anger, hate spreads to become hostility. This hostility must be focused on something or someone. Howard Thurman in his book The Growing Edge, states, "If hostility cannot express itself toward anything else, then it is like a boomerang and turns upon its possessor." A key question that all Americans continue to face is how to respond to the death and destruction brought into our lives by the terrorist attacks. One might expect hate and hostility, but the prevailing response has been compassion and heroic efforts to support those who have suffered a loss. Immediately after the attacks of 9/11, President Bush identified the key issues, including the anger and grief of the American people. Bush said, "Grief has turned to anger and our anger to resolution." We are resolute in the goal of victory over terrorism and the defeat of those who harbor terrorist. What does that word "resolute" mean? Firmness, Determination, Pursuing a fixed purpose, unwavering. This fixed purpose continues to seek target s around the world. The glass in the side view mirror of my car cracked last week so I looked in the phone book to find a repair shop. I choose one on Lee Highway. On the right I saw an auto glass repair shop so I pulled in to the parking lot. I had the car with the broken mirror so I asked the lady behind the counter if they could replace the glass. She looked at the car and said they did not stock that piece and could not match the tinting. I pulled out the address and name of the original glass shop that was on down the road and asked her how far it was or if she could recommend any place that would be closer. She stated that Brainerd Glass was closer. I asked which shop she would recommend. She said," Brainerd Glass -- that other shop is run by a man from Saudi Arabia." I responded, "there are good and bad people in Saudi Arabia just as there are good and bad people in Chattanooga." I hope our targets are more directed than at those who are Arab, or practice Islam, or look like a terrorist and board a plane, or have ideas that seem strange.

Tuesday, September 17, 2019

Digital Fortress Chapter 8

The twin-engine Learjet 60 touched down on the scorching runway. Outside the window, the barren landscape of Spain's lower extremadura blurred and then slowed to a crawl. â€Å"Mr. Becker?† a voice crackled. â€Å"We're here.† Becker stood and stretched. After unlatching the overhead compartment, he remembered he had no luggage. There had been no time to pack. It didn't matter-he'd been promised the trip would be brief, in and out. As the engines wound down, the plane eased out of the sun and into a deserted hangar opposite the main terminal. A moment later the pilot appeared and popped the hatch. Becker tossed back the last of his cranberry juice, put the glass on the wet bar, and scooped up his suit coat. The pilot pulled a thick manila envelope from his flight suit. â€Å"I was instructed to give you this.† He handed it to Becker. On the front, scrawled in blue pen, were the words: KEEP THE CHANGE. Becker thumbed through the thick stack of reddish bills. â€Å"What the†¦?† â€Å"Local currency,† the pilot offered flatly. â€Å"I know what it is,† Becker stammered. â€Å"But it's†¦ it's too much. All I need is taxi fare.† Becker did the conversion in his head. â€Å"What's in here is worth thousands of dollars!† â€Å"I have my orders, sir.† The pilot turned and hoisted himself back into the cabin. The door slid shut behind him. Becker stared up at the plane and then down at the money in his hand. After standing a moment in the empty hangar, he put the envelope in his breast pocket, shouldered his suit coat, and headed out across the runway. It was a strange beginning. Becker pushed it from his mind. With a little luck he'd be back in time to salvage some of his Stone Manor trip with Susan. In and out, he told himself. In and out. There was no way he could have known.

Monday, September 16, 2019

The Science of Shopping

Caution! An anxietytriggers in your brain signaling the entry of new arrivals in the mall, an outcry for shoppers all around to come to the mall and buy the latest stuff designer/manufacturers have to offer claiming it is only a limited stock variety. The customer scout out the shop which is the most crowded considering it has the best to offer, he/she move in start sweeping by the items, trying to find what reflects your style and communicates your attitude towards the observers. The customers perceive what your fellow shoppers are purchasing or showing interest in and compare their selection with your choice and taste. Thesis statement: The purchasing behavior in the united states in America and the kingdom of Saudi Arabia. The different ways of how they purchase and make their decisions while buying things. What modes they use? Body: The most common trend in the United States is that most of the people go out and window shop. They waste their time doing nothing, just hang out with friends and family and go through most of the shops and end up buying in small quantities. Most of the American society believes in online shopping. Then why do the women in Saudi Arabia have to stay in some constraints while going out for shopping? Thus in the Saudi Arabia the buying behavior of the female gender is totally different when it comes to clothes. They have to stay within the constraints they are living in. According to Norton â€Å"the mall is a favorite subject for the laments of cultural conservatives and others critical of the culture of consumption. † (Norton, 105) However in America there are no such limits. People can buy whatever they want. They have no constraints. Therefore this is the main difference in the buying behavior of both the countries. One can see people of different buying behavior, different race, and different cultures in the shopping malls. Do the people in Saudi Arabia believe in window shopping? Or do they prefer window shopping? For the people of Saudi Arabia window shopping is wastage of time. KSA shopping style is more related to direct item shopping, the customer shops what the customer want and leave, spend time skipping shops, but as soon as the customer get what he wants he leave. Thus in America the uying behavior is rational. The main focus of the American buyer is the features and benefits of the product. Therefore the retailer has to keep in mind different things. As the mall is a public place and people from different parts of the world come there, so it becomes offensive for the public, if the retailer or any customer brings up or says anything which offends any race or culture. According to Norton â€Å"Controversial displays, by stores or customers or the plethora of organizations and agencies that present themselves in the open spaces of the mall, are not permitted. (Norton, 105) Thus they should be careful while putting anything on display keeping in mind that the mall is a public place and there are some limits and boundaries they should keep in mind. Conclusion: The purchasing of behavior totally depends on our culture and belief system. The sellers and retailers display things according to the want and culture of different people. They study their behavior and make alternations accordingly. It is the consumer who tells the seller or retailer how to attract them. The make and provide products for every gender and age of the society. KSA shopping has displays of the most expensive and fancy stuff hanging as a customer grabber. They even put up gold plated items in display to grab the customer by need or greed. USA shopping has displays with new arrivals as well as old running stock, their display of attention gathering is purely based on shoppers intention, whether they want to buy it or not,. The retailer can’t force a customer to shop at your place. This shopping trend shows well known respectable brands have the most sales because of trust.

Sunday, September 15, 2019

Project Planning

ISM 654 Case – DU Singer Hospital Products Corp. (Adapted from Meredith and Mantel) D. U. Singer Hospital Products Corp. has done sufficient new product development at the research and development level to estimate a high likelihood of technical success for a product of assured commercial success: A long-term antiseptic. Management has instructed Singer’s Antiseptic Division to make a market entry at the earliest possible time; they have requested a complete plan up to the startup of production.Project responsibility is assigned to the division’s research and development group; Mike Richards, the project scientist who developed the product is assigned responsibility for project management. Assistance will be required from other parts of the company: Packaging task force, R&D group, Corporate engineering, and Corporate purchasing. Mike was concerned about the scope of the project. He knew from his own experience that a final formula had yet to be developed, althou gh such development was really a â€Å"routine† function.The remaining questions had to do with color, odor, and consistency additives rather than any performance-related modification. Fortunately, the major regulatory issues had been resolved and he believed that submission of regulatory documentation would be followed by rapid approval as they already had a letter of approval contingent on final documentation. Mike was concerned about defining the project unambiguously. To that end, he obtained an interview with S. L. Mander, the group vice-president.When he asked Mander where his responsibility should end, the executive turned the question back to him. Mike had been prepared for this and said that he would like to regard his part of the project as done when the production process could be turned over to manufacturing. They agreed that according to Singer practice, this would be when the manufacturing operation could produce a 95% yield of product (fully packaged) at a leve l of 80% of the full production goal of 10 million liters per year. But I want you to remember,† said Mander, â€Å"that you must meet all current FDA, EPA, and OSHA regulations and you must be in compliance with our internal specification – the one I have got is dated September and is RD78/965. And you know that manufacturing now – quite rightly, I feel – insists on fully documented procedures. † After this discussion, Mike felt that he had enough information about this aspect to start to pin down what had to be done to achieve these results. His first step in this effort was to meet with P. H. Docent, the director of research. You are naive if you think that you can just start right in finalizing the formula,† said Docent. You must first develop a product rationale (a). This is a formally defined process according to company policy. Marketing expects inputs at this stage, manufacturing expects its voice heard, and you will have to have appro vals from every unit of the company that is involved. You should have no trouble if you do your homework, expect to spend a good eight weeks to get this done. † â€Å"That certainly stretches things out,† said Mike. I expected to take 12 weeks to develop the ingredient formula (b) and you know that I can’t start to establish product specifications (c ) until the formula is complete. That’s another 3 weeks. † â€Å"Yes, but while you are working on the product specifications you can get going on the regulatory documentation (d). Full internal specifications are not required for that work, but you can’t start those documents until the formula is complete. † â€Å"Yes, and I find it hard to believe that we can push through both preparation of documents and getting approval in 3 weeks, but Environmental swears it can be done. â€Å"Oh, it can be done in this case because of the preparatory work. Of course, I won’t say that this est imate of 3 weeks is as certain as our other estimates. All we need is a change of staff at the Agency and we are in trouble. But once you have both the specifications, and the approval, you can immediately start on developing the processing system (g). † â€Å"Yes, and how I wish we could get a lead on that, but the designers say that there is too much uncertainty and they won't move until they have both specifications and regulatory documentation and approval.They are offering pretty fast response; six weeks from start to finish for the processing system. † â€Å"They are a good crew, Mike. And of course, you know that you don't have to delay on starting the packaging segment of this project. You can start developing the packaging concept (e) just as soon as the product rationale has been developed. If my experience is any judge, it will take a full eight weeks; you'll have to work to keep the process from running forever. † â€Å"But as soon as that is finishe d we can start on the design of the package and its materials (f) which usually takes about six weeks.Once that is done we can start on the packaging system (h) which shouldn't take longer than eight weeks,† concluded Mike. At this point he realized that although Docent would have general knowledge, he needed to talk directly to the Director of Manufacturing. â€Å"The first step, which follows the completion of the development of processing and packaging systems,† said the Director of Manufacturing, â€Å"is to do a complete study of the facilities requirements (i). You won't be able to get that done in less than four weeks.And that must precede the preparation of the capital equipment list (j) which should take about three-quarters as long. Of course, as soon as both the process system and packaging system are completed, you could start on preparing the written manufacturing procedures (q). † â€Å"But, said Mike, â€Å"Can I really finish the procedures befo re I have installed and constructed the facilities (p)? † â€Å"No, quite right. What you can do is get the first phase done, but the last phase will have to wait for the installation and construction. â€Å"Then this means that I really have two phases for the writing, that which can be completed without the installation and construction (q), which will take seven weeks, and that which has to wait for those inputs (q? ) which will require 3 weeks. † â€Å"True. Now you realize that the last thing you have to do is to run the equipment in a pilot test  ® which will show that you have reached a satisfactory level? † â€Å"Yes. Since that must include debugging, I've estimated a six-week period as adequate. † The director of manufacturing assented. Mike continued, â€Å"What I'm not sure of is whether we can run all the installation tasks in parallel. â€Å"

Saturday, September 14, 2019

The Development of the Modern Travel and Tourism Industry

The development of the travel and tourism industry in the uk increased after the end of world war 2. Before World War 2 there was not much of a travel industry except when Billy Butlin opened his first holiday camp in Skegness. During the war no one would go abroad or visit other places apart from the richer people as they were the ones who could afford it. The travel and tourism industry has developed as a direct result of technological developments. These technological developments have been in transport technology such as things like, jet aircraft; improve trains and more luxurious coaches. Also, there has been an improvement in information and communication technology such as the internet, computer reservation systems (CRS) and global distribution systems (GDS) as well as credit and debit cards allowing customers to pay for their travels in more convenient ways. You can read also Waves The most significant development in air travel was when the jet aircraft was introduced in the 1950's especially the Boeing 707 in 1958. Air travel became more rapid, safe, comfortable and relative to past decades- cheap. The travel and tourism industry benefitted from the ‘jumbo jet' boeing 747 that was introduced in 1969. With the jet it was possible to fly in less time making long haul flights more accessible, also the price to pay was reduced due to the increased capacity of the jumbo jet (400 seats). However, it is not just the air transport that has been revolutionised by technological developments. The channel tunnel was opened in 1995 and increased competition for the cross-channel ferry service. The changing in socio-economic factors has added to the development of the modern travel and tourism industry. These factors include: * Changes in car ownership * Increasing leisure time * An increase in disposable income * The impact of the national economy In the last 50 years, car ownership has increased dramatically. This is because peoples income has raised and the cost of cars are more affordable to buy and to run. In 1970 there were approximately 11 million cars on uk roads this is a huge increase compared with the 2.3 million in 1950. Statistics from the Department for Transport show that in 2002 there were over 25.5 million private cars in the UK. This suggests that car owners have an additional travel option, and that it is easier for them to reach destinations that are inaccessible or difficult to access with public transport. A benefit of having your own car is that car owners can chose when to travel without a timetable restriction and they have a choice of their speed of travel. Car ownerships offer flexibility to travel. The rise is car ownership has resulted in the demand for public transport to drop, such as trains, coaches for holiday travel. The result of this leads to cuts in transport services. Another effect on the increase of car ownership in the uk has been the increase in associated environmental problems, such as pollution, congestion and the loss of land to road building programmes. Over the years, the increase in leisure time has come about because of holiday pay entitlement. In the UK there are a number of one day bank holidays as well as annual leave. Holiday entitlement is partly responsible for the seasonality of travel and tourism as working parents take holidays in the school holidays to coincide with school holidays. The â€Å"working week† has also been made shorter to an average of 37 hours, compared to the 1950's when the working week was 50 hours a week. A great benefit to the travel and tourism industry is that many employers offer flexible working hours allowing employees to have long weekends and hence take short breaks. Labour saving household equipment such as dishwashers, washing machines, and microwaves mean that household chores are carried out quicker, increasing leisure time. People on average are also living longer and retiring earlier. The ‘grey' market is important in travel and tourism, as retired people frequently have a l ot of leisure time and money to spend on holidays and other leisure activities. In travel and tourism the increase in product development is primarily due to package holidays. The origin on the package holiday has come from a man called Thomas Cook, who took his passengers by train Loughborough to Leicester in 1841. The modern package or also known as the inclusive tour was created by Vladimir Raitz, who in 1950 carried a party of thirty two holiday makers to Corsica. That particular package included return flights, transfers, tented accommodation and full board (fully catered). By filling every seat he managed to keep the price low. He then went on to establish Horizon Holidays and chartered planes to destination such as Palma, Malaga and other Mediterranean resorts, carrying 300 passengers in the first year of operating. Package holidays have since increased with Thomson, Airtours and First Choice being the biggest outgoing tour operators in terms of the number of package holidays sold. The most favoured destination is the Mediterranean as this is the most popular with the British. However long-haul destinations including places like the Caribbean, the USA, the far east and Australia are growing to be increasing important holiday destinations as travel costs fall. In the 1950's Club Med introduced all inclusive holidays. All inclusive's can now include all meals, drinks, sports and entertainment, for example, but what's covered in the packaged does vary depending on the operator. For example an all-inclusive package with First choice at the four start Occidental Grand Fuerteventura in Jandia included the following: * Food- buffets for breakfast, lunch and dinner; unlimited snacks 10 a.m to midnight; afternoon tea and cakes; picnics available on request; unlimited ice cream between 3pm and 6 pm * Drink- unlimited locally produced alcoholic drinks between 10.30 am and midnigh5t for adults; unlimited soft drinks, tea, coffee and mineral water between 10 a.m and midnight. Holiday camps are purpose sites providing family accommodation and a diversity of entertainment facilities on site for a relatively low all inclusive price. They were first originated by Billy Butlin in the 1930s who opened his first holiday camp at Skegness on the Lincolnshire coast in 1936. Holiday camps worked on the principle and motive that if children were happy on holiday, then parents would be too. In this type of holiday Butlin's, Pontin's and Warner's became market leaders. In the recent years they have modified these camps to meet changing consumer needs and expectations. New types of holiday centres have evolved such as Centre Parcs. Because of the huge growth in travel and tourism there has been a change in consumer needs and expectations. There have been significant changed due to cultural and social factors. We also now demand higher standards of quality and customer service. The simple sun sea and sand holidays in the 1960's seem less popular with people nowadays, and more flexibility is demanded. These days, customers prefer to choose the type of accommodation, the board basis, and the type of transport and the length of the holiday. Package holidays now offer this choice. Special-interest holidays have particularly been developed more to cater for a range of interests. Holidays that have become increasingly important are activity and adventure holidays, especially the ones that include activities such as white-water rafting or scuba diving. The ‘second holiday' has developed as leisure time increases and disposable income rise. Skiing became popular as a second (winter) holiday from the 1970s, and in the 1980s the short break market developed. The domestic travel and tourism industry has benefitted from this. Overseas city breaks are now very popular thanks to low-price air fares and other quick transport methods. We see the damage that can be done to popular holiday destinations and the travelling public is becoming more environmentally aware. Tour operators have responded to this and many brochures will make a statement about what they're doing to support local communities. The Travel Foundation is a charity that develops practical solutions to help protect and improve holiday destinations. External factors in the travel and tourism industry include legislation. The Holidays with Pact Act 1938 encouraged voluntary agreements by employers on paid holidays and generated the idea of a two week paid holiday for all workers. Although this ambition was not fulfilled untilled a few years after the end of the second world war, by 1939 some 11 million of the UK's 19 million workforce were entitled to paid holidays, a key factor in generating mass travel and tourism. Countryside and Rights of Way act 2000 made it legal for the public to enter area's and land that were previously restricted to the landowners. The right does not include cycling, horse riding, driving a vehicle or camping, and there are various other rules to protect the land and the interests of the landowners, such as farmers. Development of Tourism Act 1968 established the British tourist authority which was set up to encourage incoming tourism from overseas visitors, as well as the four national tourist boards (NTB) of England, Scotland, Wales and Northern Ireland which oversee tourism in their own areas. The BTA and the NTBs were given the power and authority to act in name of the government and to promote British Tourism. Since 2004 the BTA and the English tourism council have merged together into VisitBritain. Each NTB work within its own country to encourage and improve amenities for travel and tourism. They offer a service for information, undertake research and provide grants for tourism-related projects. In order to extend their influence within their countries, each NTB sets up Regional Tourist Boards. EU Directive on Package Travel 1995 ensures that customers of package holiday providers have financial protection. For example, if a company fails, customers that have not yet travelled can re-claim their money back. For those who are on holiday at the time do not have to pay additional costs. The directive made a number of duties on the organisers of package holidays, which includes providing clear contract terms, giving emergency telephone numbers, providing a range of compensation options if the agreed services are not supplied, producing accurate promotional materials such as brochures, as well as providing proof that the organiser has security against insolvency. Disability discrimination Act 1995 came about through public pressure to persuade people and businesses to remove any barriers facing people with disabilities. Travel and tourism organisations such as visitor attractions have to be accessible to those with restricted mobility or those in wheelchairs. Also public transport services have been advised to their vehicles with facilities to make it easier to use for people with disabilities, for example fitting low steps on busses. These adaptations have been successful as there are 10 million disabled people in the UK with a spending power of à ¯Ã‚ ¿Ã‚ ½48 million. This act requires travel agents to make reasonable adjustments to their shops to ensure that disabled people can have access to their facilities and services. If these adjustments are not made the travel agency can be sued and required to pay compensation. Health and Safety at Work Act 1974 applies to workers in all areas of travel and tourism. * Employers have general duty to provide for the health, safety and welfare of those they employ. Employers are also required to consult employees about health and safety arrangements and prepare written health and safety policy statement. * Employers need to ensure that their operations do not put non-employees at risk. * Adequate information about any work-related hazards and the precautions needed to contain them must be made available. * All employees have to take reasonable care to ensure their own health and safety at work and that of other people who might be affected by their actions. Each year The World Tourism Organisation produces a report on the long term prospects for tourism. The WTO predicts that worldwide international arrivals are expected to reach over 1.56 billion by the year 2020. 1.18 billion of that number will be between region and 337 million will be long haul travel. It is predicted that by 2020 the top 3 tourist receiving regions will be Europe (717 million tourists), East Asia and the pacific (379 million) and the Americas (282 million), followed by Africa, the Middle East and South Asia. However, it is impossible to make precise predictions in travel and tourism. The following examples may or may not happen. A development that is likely to take place over the next few years is space tourism; other developments in transport technology included the Airbus's 8380 ‘superjumbo' with 555 seats compared to the regular boeing 747 jumbo's with 415 seats. The Chinese and Russian markets, with a population of 1.3 billion, are likely to attract many new tourists. VisitBritain is expecting a double in the number of tourists from China to the UK in the next 5 years to 130 000, and the number of visitors from Russia to increase by 50% in the same period to more than 200 000. These upcoming markets are targeted by travel companies. Russians see the UK as a desirable destination. Chinese consumers are cost and quality conscious and are less likely to buy on-line as they do not have credit cards. According to the WTO, china itself is expected to become the worlds leading tourism destination by 2020, with some 100 million outbound tourists and 130 million each year. The conclude the development of the modern travel and tourism industry is primarily due to the changing socio-economic factors, technical developments, product development, external factors, the change in customer needs and expectations and the up-growing future trends in travel and tourism.

Friday, September 13, 2019

Nanotechnology benefits and effects in military application Essay

Nanotechnology benefits and effects in military application - Essay Example Various debates have been held by different researching groups and governments to discuss the implications of nanotechnology in future. This is because the technology has a potential of creating many materials and devices that have wide applications in fields such as energy, medicine, military, engineering, computing and electronics. In fact, the military field started early to appreciate the significance of nanotechnology and expects more from it. The field has actually spent a lot of money researching on it than any other field. Despite the good results that have emerged and still expected to emerge as a result of nanotechnology, it has raised other issues of concern which include the potential effects of nanomaterials on the global economy, the impacts of nanomaterials in the environment, its effects on health and other speculative issues (Roco, 2006). Therefore, the advocacy groups and governments have been debating whether it is possible to warrant special regulations on nanotec hnology. This essay discusses the benefits and effects of nanotechnology in military. Nanotechnology has various benefits in the military field. First, nanotechnology helps to create the uniform materials for the soldiers. The idea behind using nanotechnology to make soldier’s uniforms is to make them more comfortable, more lightweight and more high tech. In addition, nanoparticles can be injected on the materials used to make solder’s uniforms to make them more durable, and to protect the soldiers from dangerous effects like high temperatures and chemical effects. The nanoparticles put on the uniform’s material protect soldiers by combining together when a suspicious thing hits the armor hardening the area that is hit. This act of stiffening helps to reduce the impact of that thing that hit or stroke the armor. By lessening the impact force, the soldiers wearing the uniform are protected from the injuries they would have

Thursday, September 12, 2019

Bariatric Surgery & Type2 Diabetes Essay Example | Topics and Well Written Essays - 500 words

Bariatric Surgery & Type2 Diabetes - Essay Example The American Diabetes Association has reported that Bariatric Surgery should be considered for adults with Type 2 diabetes. Furthermore, Advocacy and Outreach report that observational studies show that weight loss surgeries can improve glycemic control and cause diabetes remission in obese patients suffering from type 2 diabetes (Taylor, 2013). Evaluation takes into account factors like implementation, assessment of needs, technology, mode of delivery, program fidelity and staff and personnel. In the case of bariatric surgery and type 2 diabetes, evaluation design will consider the factors like the availability of qualified doctors, risks associated with a surgery, obesity prevalence, and the circumstances that might lead to the establishment of surgery as the solution. The effectiveness of Bariatric surgery relies on a number of factors that should be carefully analyzed prior to surgery. The research will use evaluation design to determine the impact of Bariatric surgery on type 2 diabetes. Evaluation research is used to determine if a social intervention has achieved the desired results. The research proposals seek to determine the effect of Bariatric surgery on type 2 diabetes reversal. Evaluation research can be defined as, the systematic process of collecting and analyzing data about the quality, effectiveness, merit, or value of program, products or practices" (Gay, Mills, & Airasian, 2012, pg17 ). The aim of research is to answer the question, â€Å"What is the impact of Bariatric Surgery in Type 2 Diabetes reversal?† Evaluation research is suitable because it will also unbiased analysis of data and effectiveness of Bariatric surgery in type diabetes reversal. It will permit a thorough analysis of all relevant data and history to determine the effectiveness of Bariatric surgery. Data will be collected from observation, past

Wednesday, September 11, 2019

An Enemy of the People Essay Example | Topics and Well Written Essays - 1750 words

An Enemy of the People - Essay Example Besides, the play portrays different interpretations of the same truth. When one tries to prove that his/her ideas or viewpoints is the ultimate truth, the scope of compromise become limited. In the play, difference in opinion due to individual difference leads to conflict and eventually to never-ending hatred in the family. Thesis statement: An investigation to unearth Ibsen’s view of Human Nature, critique of ideas, values, and features of democratic community, and its strengths and weaknesses. The setting of the play is a Norwegian town which is governed by Peter Stockmann. The main plot of the play is the conflict between two brothers, Dr. Peter Stockmann and Dr. Thomas Stockmann. Besides, the play related to a man who happens to be against a town in which he lives in. The conflict between Dr. Peter and Dr. Thomas extends beyond the private domain of their family and spreads to their community. Dr. Thomas, who is public-minded, discovers that the water supply did undergo pollution. As a public minded citizen, he tries to trace the reason behind pollution. In addition, he meets politicians, journalists and economists and other citizens in his locality, but for vain. But Dr. Thomas’ idealism leads to further issues in the society and the people began to consider him as an enemy. For instance, the annoyed mass forced Dr. Thomas and his family to leave the same town which he tries to save from health issues due to water pollution. But Dr. Thomas Stockmann was not ready to part with his idealistic view of social responsibility of a citizen towards his/her community. But his idealism leads him to suffer a lot. For instance, his family life, career as a doctor, his private property etc is totally ruined. The character of Dr. Thomas reminds an exceptional character who is ready to face risks in one’s life but not ready to part with one’s belief/ideology. Ibsen’s characters acts the role of a mouthpiece which helps one have

Tuesday, September 10, 2019

Friends of Angelo Essay Example | Topics and Well Written Essays - 250 words

Friends of Angelo - Essay Example One of those programs he created was the friends of Angelo program. Through this program the firm offered rates that were below market value. Angelo used this program as a way to benefit politicians, friends, and other executives in the industry including Fannie Mae executives. Senators Chris Dodd and Kent Conrad were among the VIPs who received sweetheart mortgages under the Friends of Angelo program (Wsj, 2009). The existence of this program in the banking industry was very unethical. The societal implications of this scandal were significant. The actions of Countrywide were a contributing factor to the financial crisis that occurred in 2008. Between 2008 and 2009 there were 8.4 million job lost in the United States (Stateofworkingamerica). The preferential treatment that Countrywide applied through its friends of Angelo program was unfair to the common citizen. The actions of this company were also hurtful to other stakeholder groups of Countrywide particularly the shareholders and employees. The stock price of the company plummeted by 86% and the firm fired 11,000 employees (Cengage). Angelo Mozilo is an example of everything that is wrong with corporate America. Companies that lack leadership such as Countrywide have a very low chance of succeeding in the long run. Cengage.com. Business Ethics Video: Countrywide Financial – Securities Fraud. Retrieved February 9, 2015 from

Monday, September 9, 2019

Adapting Instructional Techniques to Meet the Needs of a Research Paper

Adapting Instructional Techniques to Meet the Needs of a Multi-Generational Classroom - Research Paper Example From this study it is clear that adding the dimension of multi-generational interaction provides educators with challenges in trying to engage learners who are at different socialization levels in relationship to work and life experience. Looking at the concept of multi-generational integration towards learning can be assessed in relationship to social constructivism as it was discussed by both Piaget and Vygotsky. Learning through inventive systems like the internet or through face-to-face interaction in group learning, students can bridge gaps and increase the knowledge of one another through integration of the advantages of their age range. Adapting Instructional Techniques to Meet the Needs of a Multi-Generational Classroom Introduction The economic conditions are such that an increasing number of adults are returning to the classroom in order to further their education so that they can enter a first career or find a second career as their own has become a victim of economic hard times. Between 1970 and 2004 there was a 101% increase in the number of students attending college. According to the paper the advantages of age provides for a series of different perspectives to be brought into the condition of the classroom. The different generations will have sometimes conflicting perspectives on world events, the idealism of the very young tempered by the practicality of those who may be in their thirties. Even a short span of five years differences will have a very different perspective than the teenager fresh from high school. Work experience, the experience of paying bills, and the cognition of how world events evolve from one to the next as it is seen from more experienced eyes will all affect the learning capacity of the individual as they contemplate the information that they are receiving. The instructor will experience a series of challenges as they approach teaching in a multi-generational classroom.  

Strategic Inconsistencies and America's Democratic Process Essay

Strategic Inconsistencies and America's Democratic Process - Essay Example The executive branch and the military expanding the war into Cambodia with neither the knowledge nor the support of Congress was a clear violation of the democratic process.i Earlier, and in a similar fashion, the entire program to develop the atomic bomb and the decision to use them on two Japanese cities in August 1945 was undertaken in strict secrecy. The secrecy of the program was essential to national security and the decision to use it certainly shortened the war and probably saved the lives of thousands of US combat troops. However, undertaking the development and use of atomic weapons in strict secrecy can hardly be seen as a model of democracy in action. The removal of the Japanese from the Pacific coast during World War Two and their concentration in internment camps was a clear violation of both their human and civil rights. It may well have been necessary, although that is certainly debatable, but, again, it is hardly a model of democracy in action.ii During wartime the United States has clearly abandoned democratic principles in favor of military strategy and efficacy. That said, it would be fair to say that virtually every democracy has made the decision when confronted with the question of military strategy versus democratic ideals in the time of war. Since at least the Civil War there has been a hangover from wartime strategy that has infected the democratic process in the aftermath of war. During Reconstruction, Federal troops were placed on the streets in southern cities to enforce law and order. This egregious violation of the Constitution, once recognized, was deemed so offensive that it led to posse comitatus legislation in 1878. The law states, â€Å"Whoever, except in cases and under circumstances expressly authorized by the Constitution or Act of Congress, willfully uses any part of the Army or Air Force as a posse comitatus or otherwise to execute the laws.

Sunday, September 8, 2019

Management (Small bussines & Enterprises) Essay

Management (Small bussines & Enterprises) - Essay Example There have been a number of researchers who have formulated a link between competitive advantage and personality traits. Especially in the area of small and medium enterprises, personality traits have reportedly played a significant role in explaining entrepreneurship. There are a number of researchers who want to further reinstate the link between personality traits and entrepreneurship in small and medium enterprises, for expanding and validating the study of personality (or psychological) traits approach. There have been several of researches which were conducted in the nineteen nineties and also earlier in the eighties. Unfortunately, there were a number of inconsistencies discovered between the empirical findings and theory, which eventually led the researchers in abandoning the personality traits approach in favour of Behavioural Approach which was considered to be more effective at that time. The Environmental Sensitive Approach was also used during the eighties and nineties, which was partially successful and it also contributed in further abandoning the personality traits approach in the study of SME’s. However, by the turn of the century, personality traits approach for studying entrepreneurship was once again gaining ground, and presently personality traits study is considered as one of the major schools of thought in better understanding entrepreneurship in the small and medium business environment. Paul Burns (2007, p.8) states ‘Despite the independence criteri a, SMEs could still include organisations managed by non-owner-managers. Even so, some of them may be entrepreneurs. We are still, therefore, left with our three groups – managers of small firms, owner-managers and entrepreneurs – without any clear delineation. However, it is likely to be true that the smaller the firm, particularly the owner-managed firm, the more important the personality and influence of the

Saturday, September 7, 2019

The Future is Personalized Medicine Essay Example | Topics and Well Written Essays - 1000 words - 1

The Future is Personalized Medicine - Essay Example Pharmacogenomics and pharmacogenetics, which are expected to be at the core of PM, combine to offer several advantages over conventional clinical methods. For example, while pharmacogenomics is limited to identifyng 'inheritable response' to medication across the whole genome, pharmacogenetics studies the effects of medication at the level of individual genes (the chart below outlines how it operates). The former also tries to reveal important links between genomic patterns and clinical responses. Such links are crucial sources of medical knowledge, as they empower clinicians to choose a particular treatment option based on individual patient condition as opposed to adopting a formulaic trial-and-error approach. (Hood, 2003, p.582) The Human Genome Project (HGP), initiated and supported by former American President Bill Clinton was pivotal to subsequent breakthroughs in Personalized Medicine. With the help of advanced computing power, already more than 3 billion base pairs of DNA hav e been successfully mapped. With the completion of the HGP in 2003, new possibilities for PM have been opened up. Working expeditiously to make Personalized Medicine a reality in the near future are such organizations as the International HapMap Project, the NIH Encyclopedia of DNA Elements (ENCODE), the Roadmap Epigenomics Program, etc. (Cox, et. al., 2007, p.112) In order to understand the scope and effectiveness of Personalized Medicine, let us take a hypothetical case. For instance, in the case of oncology treatment, where presently oral-intake medicines can cost hundreds (if not thousands) of dollars per year for the afflicted patient, understanding the intricate 'genetic pathways' (which is unique to each individual) is important in order to determine the probable efficacy of a particular therapy course. It is a sign of progress that in the United States today â€Å"there are 6 drugs for which FDA requires diagnostic genetic testing before prescription, about 30 for which a d iagnostic test is recommended, and another 200 with pharmacogenomic information on the labels.† (Hesselgrave, 2010, p.16) Moreover, traditional healthcare provision adopts an one-size-fits-all approach. Whereas, under Personalized Medicine, this practice will be dismantled and unique prognostic courses would be designed based on the patient's genetic make up. Powerful technologies that try to understand the working of the human body down to the cellular level will be part of future PM treatments. These technologies include genomics, proteomics (the study of proteins), and metabolomics (the study of metabolites) amongst others. Metabolomics is of special interest to physicians as it has the potential to provide key information about individual patients. While the purpose of proteomics research is to identify abnormal protein patterns in patients, the purpose of metabolomic research is to identify abnormal metabolite patterns. Scientists are of the view that human bodies contain more than 3,000 metabolites that play a crucial role in proper growth and development of various organs. Apart from these primary metabolites there are secondary metabolites which strenghthen the immune system and helps reduce mental and physical stress. Of particular interest to the medical community are low-molecular-weight metabolites